Segmenting the Chinese Tourist in Long-Haul Travel toward Coastal and Marine Destinations: A Case of Ecuador

The present study tries to understand tourist satisfaction by conducting an empirical study in the province of Santa Elena, located on the central coast of Ecuador. The study sets the following objectives in coastal and marine tourism related to the demand of Chinese tourists: (i) Identify the facto...

• Autor principal: Orden-Mejía, Miguel (author)
• Altres autors: Arce-Bastidas, Rafael (author), Quezada-Tobar, Estefanía (author), Carvache-Franco, Mauricio (author), Moreno-Manzo, Jessenia (author)
• Format: article
• Idioma: eng
• Publicat: 2022
• Accés en línia: https://www.tandfonline.com/doi/full/10.1080/19388160.2021.1986446; https://hdl.handle.net/20.500.14809/3215