Omnichannel Marketing in Ambato’s SMEs
Globalization and the pandemic showed the shortcomings that exist in the management of small and medium-sized enterprises (SMEs) in Ambato, especially in marketing issues, because they do not allocate the necessary resources to design and implement strategies that allow them to satisfy the demands o...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | article |
| Giella: | eng |
| Almmustuhtton: |
2023
|
| Liŋkkat: | https://link.springer.com/chapter/10.1007/978-981-19-9099-1_22 https://hdl.handle.net/20.500.14809/5437 |
| Fáddágilkorat: |
Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Lasit fáddágilkoriid