Omnichannel Marketing in Ambato’s SMEs
Globalization and the pandemic showed the shortcomings that exist in the management of small and medium-sized enterprises (SMEs) in Ambato, especially in marketing issues, because they do not allocate the necessary resources to design and implement strategies that allow them to satisfy the demands o...
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| Autor principal: | |
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| Format: | article |
| Idioma: | eng |
| Publicat: |
2023
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| Accés en línia: | https://link.springer.com/chapter/10.1007/978-981-19-9099-1_22 https://hdl.handle.net/20.500.14809/5437 |
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