Value Proposal: A Participatory Brand Construction Model
The brand is not only from the Unagotion, goes further, it is as if the consumer inner-Izara the product or service. It is searching from consistency, preubey, pursuit, trust, content, and reaching the client, and these elements are the way for the construction of the brand. The corporate image is c...
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| Natura: | article |
| Lingua: | spa |
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2023
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| Accesso online: | https://link.springer.com/chapter/10.1007/978-981-19-7663-6_44 https://hdl.handle.net/20.500.14809/4873 |
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