Technological Innovations Applied to Neuromarketing: Systematic Review
Neuromarketing allows us to understand the relationship between brain function and consumer buying behavior. Various technological innovations have been developed to influence the individual’s brain functioning and increase the likelihood of purchase. In this context, this article presents a systema...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2024
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| Online Access: | https://link.springer.com/chapter/10.1007/978-981-97-1552-7_35 https://hdl.handle.net/20.500.14809/7055 |
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