Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
nnovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The c...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Online Access: | https://link.springer.com/chapter/10.1007%2F978-3-030-80094-9_24 https://hdl.handle.net/20.500.14809/3249 |
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