Information and Communication Technologies exclusively for consumer behavior from a theoretical perspective

The objective of this study, focuses on carrying out a literature review of Information and Communication Technologies (ICT) as an exclusive factor affecting consumer behavior. The methodology has a descriptive scope of a bibliographic type, studies were selected that have been published in the most...

• Main Author: Lalaleo-Analuisa, Freddy Rodolfo (author)
• Other Authors: Bonilla-Jurado, Diego Mauricio (author)
• Format: article
• Language: eng
• Published: 2021
• Online Access: http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&pid=S1390-86182021000100147&lng=e&nrm=iso&tlng=en; https://hdl.handle.net/20.500.14809/5358