Information and Communication Technologies exclusively for consumer behavior from a theoretical perspective

The objective of this study, focuses on carrying out a literature review of Information and Communication Technologies (ICT) as an exclusive factor affecting consumer behavior. The methodology has a descriptive scope of a bibliographic type, studies were selected that have been published in the most...

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Bibliografiske detaljer
Hovedforfatter: Lalaleo-Analuisa, Freddy Rodolfo (author)
Andre forfattere: Bonilla-Jurado, Diego Mauricio (author)
Format: article
Sprog:eng
Udgivet: 2021
Online adgang:http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&pid=S1390-86182021000100147&lng=e&nrm=iso&tlng=en
https://hdl.handle.net/20.500.14809/5358
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