Financial Marketing at the Border: A View from Customers

Border activities are developed with unconventional rules or are not aligned with large cities in their total context. Thus, the modalities of exchange of currency between borders, is an activity that is carried out personally and without intermediaries, that is, person to person, both on one side a...

• Автор: Arias-Flores, Hugo (author)
• Інші автори: Quinde-Sari, Freddy (author), Jadán-Guerrero, Janio (author), Ramos-Galarza, Carlos (author)
• Формат: article
• Мова: eng
• Опубліковано: 2022
• Онлайн доступ: https://link.springer.com/chapter/10.1007/978-981-16-9272-7_22; https://hdl.handle.net/20.500.14809/3016