Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries
An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purc...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Online Access: | https://link.springer.com/chapter/10.1007%2F978-3-030-80829-7_107 https://hdl.handle.net/20.500.14809/3251 |
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