Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, t...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Cruz-Cárdenas, Jorge (author)
Další autoři: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Palacio-Fierro, Andrés (author)
Médium: article
Jazyk:eng
Vydáno: 2021
On-line přístup:https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695
http://repositorio.uti.edu.ec//handle/123456789/3310
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!