Cruz-Cárdenas, J., Guadalupe-Lanas, J., Ramos-Galarza, C., & Palacio-Fierro, A. (2021). Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services.

Cruz-Cárdenas, Jorge, Jorge Guadalupe-Lanas, Carlos Ramos-Galarza, and Andrés Palacio-Fierro. Drivers of Technology Readiness and Motivations for Consumption in Explaining the Tendency of Consumers to Use Technology-based Services. 2021.

Cruz-Cárdenas, Jorge, et al. Drivers of Technology Readiness and Motivations for Consumption in Explaining the Tendency of Consumers to Use Technology-based Services. 2021.