Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, t...
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| Awduron Eraill: | , , |
| Fformat: | article |
| Iaith: | eng |
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2021
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| Mynediad Ar-lein: | https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695 http://repositorio.uti.edu.ec//handle/123456789/3310 |
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Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | _version_ | 1840658795990089728 |
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| author | Cruz-Cárdenas, Jorge |
| author2 | Guadalupe-Lanas, Jorge Ramos-Galarza, Carlos Palacio-Fierro, Andrés |
| author2_role | author author author |
| author_facet | Cruz-Cárdenas, Jorge Guadalupe-Lanas, Jorge Ramos-Galarza, Carlos Palacio-Fierro, Andrés |
| author_role | author |
| collection | Repositorio Universidad Tecnológica Indoamérica |
| dc.creator.none.fl_str_mv | Cruz-Cárdenas, Jorge Guadalupe-Lanas, Jorge Ramos-Galarza, Carlos Palacio-Fierro, Andrés |
| dc.date.none.fl_str_mv | 2021 2022-06-20T19:03:38Z 2022-06-20T19:03:38Z |
| dc.identifier.none.fl_str_mv | https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695 http://repositorio.uti.edu.ec//handle/123456789/3310 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Journal of Business Research. Volume 122, Pages 217 - 225 |
| dc.rights.none.fl_str_mv | https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Tecnológica Indoamérica instname:Universidad Tecnológica Indoamérica instacron:UTI |
| dc.title.none.fl_str_mv | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | UTI_8ebd56fce91f37dd86f9a89e66dc1c5c |
| instacron_str | UTI |
| institution | UTI |
| instname_str | Universidad Tecnológica Indoamérica |
| language | eng |
| network_acronym_str | UTI |
| network_name_str | Repositorio Universidad Tecnológica Indoamérica |
| oai_identifier_str | oai:repositorio.uti.edu.ec:123456789/3310 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Journal of Business Research. Volume 122, Pages 217 - 225 |
| reponame_str | Repositorio Universidad Tecnológica Indoamérica |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoamérica |
| repository_id_str | 0 |
| rights_invalid_str_mv | https://creativecommons.org/licenses/by/4.0/ |
| spelling | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based servicesCruz-Cárdenas, JorgeGuadalupe-Lanas, JorgeRamos-Galarza, CarlosPalacio-Fierro, AndrésThis study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service.Journal of Business Research. Volume 122, Pages 217 - 2252022-06-20T19:03:38Z2022-06-20T19:03:38Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://www.sciencedirect.com/science/article/abs/pii/S0148296320305695http://repositorio.uti.edu.ec//handle/123456789/3310enghttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Tecnológica Indoaméricainstname:Universidad Tecnológica Indoaméricainstacron:UTI2022-07-09T17:45:19Zoai:repositorio.uti.edu.ec:123456789/3310Institucionalhttps://repositorio.uti.edu.ec/Institución privadahttps://indoamerica.edu.ec/https://repositorio.uti.edu.ec/oai.Ecuador...opendoar:02025-08-16T23:57:42.346475Repositorio Universidad Tecnológica Indoamérica - Universidad Tecnológica Indoaméricatrue |
| spellingShingle | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services Cruz-Cárdenas, Jorge |
| status_str | publishedVersion |
| title | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| title_full | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| title_fullStr | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| title_full_unstemmed | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| title_short | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| title_sort | Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services |
| url | https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695 http://repositorio.uti.edu.ec//handle/123456789/3310 |