Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, t...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , , |
| Formatua: | article |
| Hizkuntza: | eng |
| Argitaratua: |
2021
|
| Sarrera elektronikoa: | https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695 http://repositorio.uti.edu.ec//handle/123456789/3310 |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Etiketa erantsi