Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, t...

• Auteur principal: Cruz-Cárdenas, Jorge (author)
• Autres auteurs: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Palacio-Fierro, Andrés (author)
• Format: article
• Langue: eng
• Publié: 2021
• Accès en ligne: https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695; http://repositorio.uti.edu.ec//handle/123456789/3310