Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, t...
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| Glavni autor: | |
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| Daljnji autori: | , , |
| Format: | article |
| Jezik: | eng |
| Izdano: |
2021
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| Online pristup: | https://www.sciencedirect.com/science/article/abs/pii/S0148296320305695 http://repositorio.uti.edu.ec//handle/123456789/3310 |
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