Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks to fi...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Cruz-Cárdenas, Jorge (author)
Outros Autores: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Palacio-Fierro, Andrés (author)
Formato: article
Idioma:eng
Publicado em: 2022
Acesso em linha:https://www.econbiz.de/Record/factors-influencing-the-consumer-tendency-to-use-mobile-instant-messaging-mim-a-mixed-method-study-cruz-c%C3%A1rdenas-jorge/10012802722
https://hdl.handle.net/20.500.14809/3001
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Internet

https://www.econbiz.de/Record/factors-influencing-the-consumer-tendency-to-use-mobile-instant-messaging-mim-a-mixed-method-study-cruz-c%C3%A1rdenas-jorge/10012802722
https://hdl.handle.net/20.500.14809/3001

Registros relacionados