Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks to fi...

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Huvudupphovsman: Cruz-Cárdenas, Jorge (author)
Övriga upphovsmän: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Palacio-Fierro, Andrés (author)
Materialtyp: article
Språk:eng
Publicerad: 2022
Länkar:https://www.econbiz.de/Record/factors-influencing-the-consumer-tendency-to-use-mobile-instant-messaging-mim-a-mixed-method-study-cruz-c%C3%A1rdenas-jorge/10012802722
https://hdl.handle.net/20.500.14809/3001
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