Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)

Mobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world’s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usa...

• Հիմնական հեղինակ: Cruz-Cárdenas, Jorge (author)
• Այլ հեղինակներ: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Zabelina, Ekaterina (author), Deyneka, Olga (author)
• Ձևաչափ: article
• Լեզու: eng
• Հրապարակվել է: 2021
• Առցանց հասանելիություն: https://link.springer.com/chapter/10.1007/978-3-030-80876-1_24; https://hdl.handle.net/20.500.14809/3235