Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)

Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)

Mobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world’s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usa...

Full description

Saved in:
Bibliographic Details
Main Author: Cruz-Cárdenas, Jorge (author)
Other Authors: Guadalupe-Lanas, Jorge (author), Ramos-Galarza, Carlos (author), Zabelina, Ekaterina (author), Deyneka, Olga (author)
Format: article
Language:eng
Published: 2021
Online Access:https://link.springer.com/chapter/10.1007/978-3-030-80876-1_24
https://hdl.handle.net/20.500.14809/3235
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://link.springer.com/chapter/10.1007/978-3-030-80876-1_24
https://hdl.handle.net/20.500.14809/3235

Similar Items