The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects

Within the framework of consumer behaviour, products received as gifts are a complex accumulation of values and meanings that continue to change over time, from their origin as primarily commercial products until their disposition. Through a survey of 1088 adults in Ecuador, a Latin American country...

• Huvudupphovsman: Cruz-Cárdenas, Jorge (author)
• Materialtyp: article
• Språk: eng
• Publicerad: 2014
• Länkar: https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12075; http://repositorio.uti.edu.ec//handle/123456789/3582