Development of a Model for the Construction of Corporate Manuals with QR Codes

The creation of a brand manual that includes QR triggers makes it possible to unify and update the traditional editorial design with new technologies. The present study exposes a construction model of these corporate identity manuals and all the processes that must be carried out to obtain positive...

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Detalhes bibliográficos
Autor principal: Borja-Galeas, Carlos (author)
Outros Autores: Arias-Flores, Hugo (author), Piedra, Mario (author)
Formato: article
Idioma:eng
Publicado em: 2023
Acesso em linha:https://link.springer.com/chapter/10.1007/978-981-99-0333-7_50
https://hdl.handle.net/20.500.14809/6072
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