Integral communication on city-brands making: Contributions, strains and challenges
The following qualitative work analyzes the relationship between integrated communication and the construction of city brands from the very perspective of the professionals of communication, who allocate different meanings to this process. The construction of city brands is challenging. There has be...
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| Format: | article |
| Language: | spa |
| Published: |
2017
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| Online Access: | https://www.cabdirect.org/cabdirect/abstract/20183121453 https://hdl.handle.net/20.500.14809/3494 |
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