Integral communication on city-brands making: Contributions, strains and challenges
The following qualitative work analyzes the relationship between integrated communication and the construction of city brands from the very perspective of the professionals of communication, who allocate different meanings to this process. The construction of city brands is challenging. There has be...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | article |
| Sprache: | spa |
| Veröffentlicht: |
2017
|
| Online Zugang: | https://www.cabdirect.org/cabdirect/abstract/20183121453 https://hdl.handle.net/20.500.14809/3494 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen 
