Análisis de mercado de los medios de prensa escrita de la ciudad de Machala

This integration project aims to make a plan of marketing mix for acquisition and retention of new consumers by segmenting the market newspapers (newspaper) in the city of Machala, was used for the collection of technical information obtained from the survey Quantitative data was applied to 398 inha...

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Detalhes bibliográficos
Autor principal: Rambay Vargas, Tania Gissella (author)
Formato: bachelorThesis
Idioma:spa
Publicado em: 2015
Assuntos:
Acesso em linha:http://repositorio.utmachala.edu.ec/handle/48000/3845
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