Estudio del comportamiento del consumidor de productos lácteos en la ciudad de Machala
The present work was developed in order to provide traders and dairy processors in the city of Machala, a marketing plan that allows to improve its market share and profit in the company. The following theories where history was studied, their importance to the consumer, consumer behavior, the purch...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utmachala.edu.ec/handle/48000/3818 |
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