Análisis de la incidencia de medios de comunicación digital y tradicional en el consumidor de la ciudad de Machala

The research was conducted in order to see the impact of digital and traditional means of communication in the city of Machala in order to see consumer behavior in order to get an idea of which of these ways is the optimum to implement the company "DGE C. LTDA", to have an edge over the co...

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Detalles Bibliográficos
Autor Principal: Romero Daul, Nancy Estefania (author)
Formato: bachelorThesis
Idioma:spa
Publicado: 2015
Subjects:
Acceso en liña:http://repositorio.utmachala.edu.ec/handle/48000/3835
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