Análisis de la incidencia de medios de comunicación digital y tradicional en el consumidor de la ciudad de Machala
The research was conducted in order to see the impact of digital and traditional means of communication in the city of Machala in order to see consumer behavior in order to get an idea of which of these ways is the optimum to implement the company "DGE C. LTDA", to have an edge over the co...
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| Формат: | bachelorThesis |
| Мова: | spa |
| Опубліковано: |
2015
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| Предмети: | |
| Онлайн доступ: | http://repositorio.utmachala.edu.ec/handle/48000/3835 |
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Додати тег | Резюме: | The research was conducted in order to see the impact of digital and traditional means of communication in the city of Machala in order to see consumer behavior in order to get an idea of which of these ways is the optimum to implement the company "DGE C. LTDA", to have an edge over the competition. According to the results strategies that will benefit the company taking as main social media enter the market with digital marketing, direct marketing and new trends such as the Blended Marketing guiding 4'C that helps properly position and advertise they were completed through online marketing. |
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