Estudio del comportamiento del consumidor de bebidas alcohólicas de la ciudad de Machala en las edades de 15 a 59

This work is carried out to understand the behavior of consumers of alcoholic beverages and identifying consumer preferences in different aspects such as price, brand, taste, presentation; and offer marketers of alcoholic beverages tools to improve sales and also their income, within the proposed to...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Espinoza Rojas, Herman Eduardo (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2015
Schlagworte:
Online Zugang:http://repositorio.utmachala.edu.ec/handle/48000/3749
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