Estudio del comportamiento del consumidor de bebidas alcohólicas de la ciudad de Machala en las edades de 15 a 59

This work is carried out to understand the behavior of consumers of alcoholic beverages and identifying consumer preferences in different aspects such as price, brand, taste, presentation; and offer marketers of alcoholic beverages tools to improve sales and also their income, within the proposed to...

Full description

Saved in:
Bibliographic Details
Main Author: Espinoza Rojas, Herman Eduardo (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utmachala.edu.ec/handle/48000/3749
Tags: Add Tag
No Tags, Be the first to tag this record!