Diseño y gestión de marca para la comercialización de dulce de pechiche en la ciudad de Machala.

The development of this project is based on the construction of a project in the city of Machala, Province of El Oro. For this purpose, an example is the market research point to obtain information on the most relevant aspects of the purchase decision By consumers and determine from that the possibl...

• Автор: Centeno Torres, Juan Carlos (author)
• Формат: bachelorThesis
• Опубліковано: 2017
• Предмети: GESTIÓN DE MARCA; PECHICHE; EMPRENDIMIENTO; EXPECTATIVAS CONSUMISTAS; ESTRATEGIAS; MERCADO; CALIDAD; CONSUMIDOR
• Онлайн доступ: http://repositorio.utmachala.edu.ec/handle/48000/11677