Análisis del comportamiento del consumidor en las cafeterías y la implementación de un plan de Marketing para su posicionamiento

This research work is carried out in the canton Huaquillas, the reason is to learn which are the tastes, preferences, actual needs, requirements, and demand for its inhabitants, through research, data collection and analysis to check the degree of acceptance of the current and potential consumers, i...

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Bibliographic Details
Main Author: Jumbo Carreño, Andrea Patricfia (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utmachala.edu.ec/handle/48000/3789
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