Medición y evaluación en comunicación estratégica. Caso de estudio: Marcimex S.A.
This project titled Measurement and Evaluation in strategic communication was the object to analyze the Communication Plan "Level of understanding" of the company Marcimex, of this year. For this, first it ran a complete document analysis, whereby the fundamental theoretical basis for the...
Saved in:
| Main Author: | |
|---|---|
| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11258 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag