Medición y evaluación en comunicación estratégica. Caso de estudio: Marcimex S.A.

This project titled Measurement and Evaluation in strategic communication was the object to analyze the Communication Plan "Level of understanding" of the company Marcimex, of this year. For this, first it ran a complete document analysis, whereby the fundamental theoretical basis for the...

• Tác giả chính: Zhindón Pacheco, Alicia Catalina (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2014
• Những chủ đề: Administración de empresas; Organización empresarial; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Truy cập trực tuyến: http://dspace.utpl.edu.ec/handle/123456789/11258