Medición y evaluación en comunicación estratégica: Caso de estudio Yanbal Ecuador.
This research focuses on the measurement and evaluation of strategic communication planning and main objective is to analyze the actions and goals of communication of Yanbal Ecuador in the year 2013 and identify if they are aligned with the overall strategic planning of the organization. The methodo...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11252 |
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