Management of social networks of the audiovisual project �EnchufeTv�
In this research work, the management of the social networks of the transmedia project �EnchufeTV� is analyzed. The methodology is quantitative and qualitative, four monitoring tools of social media ware applied to gather information and collect statistical data between June and July 2015. The resea...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/18838 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | _version_ | 1858364503220027392 |
|---|---|
| author | Suing Ruiz, A. |
| author2 | Ortiz Leon, C. |
| author2_role | author |
| author_facet | Suing Ruiz, A. Ortiz Leon, C. |
| author_role | author |
| collection | Repositorio Universidad Técnica Particular de Loja |
| dc.creator.none.fl_str_mv | Suing Ruiz, A. Ortiz Leon, C. |
| dc.date.none.fl_str_mv | 2016-01-01 2017-06-16T22:02:27Z 2017-06-16T22:02:27Z |
| dc.identifier.none.fl_str_mv | 10.1007/978-3-319-31307-8_49 21945357 9.78E+17 10.1007/978-3-319-31307-8_49 http://dspace.utpl.edu.ec/handle/123456789/18838 |
| dc.language.none.fl_str_mv | Inglés |
| dc.publisher.none.fl_str_mv | Advances in Intelligent Systems and Computing |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica Particular de Loja instname:Universidad Técnica Particular de Loja instacron:UTPL |
| dc.subject.none.fl_str_mv | Audiovisual embodiment Digital TV Humor Social media |
| dc.title.none.fl_str_mv | Management of social networks of the audiovisual project �EnchufeTv� |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | In this research work, the management of the social networks of the transmedia project �EnchufeTV� is analyzed. The methodology is quantitative and qualitative, four monitoring tools of social media ware applied to gather information and collect statistical data between June and July 2015. The research was complemented by interviews to experts in the subject. It can be seen that social media is the ideal platform for new content, viralization and wider dissemination and expansion of the content, although EnchufeTV does not fully exploits the advantages of social media and it does not post in largescale. It is ratified that projects such as �EnchufeTV� mean a breakthrough in terms of audiovisual content on the Web in Ecuador. © Springer International Publishing Switzerland 2016. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | UTPL_098cebbbdd04544e8d7c49635549254f |
| identifier_str_mv | 10.1007/978-3-319-31307-8_49 21945357 9.78E+17 |
| instacron_str | UTPL |
| institution | UTPL |
| instname_str | Universidad Técnica Particular de Loja |
| language_invalid_str_mv | Inglés |
| network_acronym_str | UTPL |
| network_name_str | Repositorio Universidad Técnica Particular de Loja |
| oai_identifier_str | oai:dspace.utpl.edu.ec:123456789/18838 |
| publishDate | 2016 |
| publisher.none.fl_str_mv | Advances in Intelligent Systems and Computing |
| reponame_str | Repositorio Universidad Técnica Particular de Loja |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica Particular de Loja - Universidad Técnica Particular de Loja |
| repository_id_str | 1227 |
| spelling | Management of social networks of the audiovisual project �EnchufeTv�Suing Ruiz, A.Ortiz Leon, C.Audiovisual embodimentDigital TVHumorSocial mediaIn this research work, the management of the social networks of the transmedia project �EnchufeTV� is analyzed. The methodology is quantitative and qualitative, four monitoring tools of social media ware applied to gather information and collect statistical data between June and July 2015. The research was complemented by interviews to experts in the subject. It can be seen that social media is the ideal platform for new content, viralization and wider dissemination and expansion of the content, although EnchufeTV does not fully exploits the advantages of social media and it does not post in largescale. It is ratified that projects such as �EnchufeTV� mean a breakthrough in terms of audiovisual content on the Web in Ecuador. © Springer International Publishing Switzerland 2016.Advances in Intelligent Systems and Computing2017-06-16T22:02:27Z2017-06-16T22:02:27Z2016-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article10.1007/978-3-319-31307-8_49219453579.78E+1710.1007/978-3-319-31307-8_49http://dspace.utpl.edu.ec/handle/123456789/18838Inglésinfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica Particular de Lojainstname:Universidad Técnica Particular de Lojainstacron:UTPL2017-06-16T22:02:27Zoai:dspace.utpl.edu.ec:123456789/18838Institucionalhttps://dspace.utpl.edu.ec/Institución privadahttps://www.utpl.edu.ec/https://dspace.utpl.edu.ec/oai.Ecuador...opendoar:12272017-06-16T22:02:27Repositorio Universidad Técnica Particular de Loja - Universidad Técnica Particular de Lojafalse |
| spellingShingle | Management of social networks of the audiovisual project �EnchufeTv� Suing Ruiz, A. Audiovisual embodiment Digital TV Humor Social media |
| status_str | publishedVersion |
| title | Management of social networks of the audiovisual project �EnchufeTv� |
| title_full | Management of social networks of the audiovisual project �EnchufeTv� |
| title_fullStr | Management of social networks of the audiovisual project �EnchufeTv� |
| title_full_unstemmed | Management of social networks of the audiovisual project �EnchufeTv� |
| title_short | Management of social networks of the audiovisual project �EnchufeTv� |
| title_sort | Management of social networks of the audiovisual project �EnchufeTv� |
| topic | Audiovisual embodiment Digital TV Humor Social media |
| url | http://dspace.utpl.edu.ec/handle/123456789/18838 |