Medición y evaluación en comunicación estratégica. Caso de estudio “Banco Solidario

The object of this investigation was to determinate how communication management contributed to reach the organizational objectives of Solidario Bank by the case study of “The New Brand Campaign”. For this purpose the Communication Management Bridge evaluation tool was applied, which consist on a cl...

• Autore principale: Vega Ronquillo, Sofía Monserrath (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2014
• Soggetti: Administración de empresas; Organización empresarial; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Accesso online: http://dspace.utpl.edu.ec/handle/123456789/11256