Medición y evaluación en comunicación estratégica. Caso de estudio Ministerio de Cultura y Patrimonio del Ecuador

Nowadays, the strategic planning in communication is an important contribution in determining the objectives inside the organization. This present research work was aimed to analyzed the process of strategic communication planning from a model for measuring and evaluating the case of study VI Feria...

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Bibliografske podrobnosti
Glavni avtor: Peñaherrera Jaramillo, Ivonne Alexandra (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2014
Teme:
Online dostop:http://dspace.utpl.edu.ec/handle/123456789/11242
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