Medición y evaluación en comunicación estratégica. Caso de estudio Ministerio de Cultura y Patrimonio del Ecuador
Nowadays, the strategic planning in communication is an important contribution in determining the objectives inside the organization. This present research work was aimed to analyzed the process of strategic communication planning from a model for measuring and evaluating the case of study VI Feria...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11242 |
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