Medición y evaluación en comunicación estratégica en CELEC-EP ENERNORTE

The purpose of this project is to determine whether to the communication plans are elaborated in direct relationship with the strategic objectives of the company and the methods used for evaluation. To demonstrate the application of this project we have used the public company ENERNORTE as case of s...

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Bibliographic Details
Main Author: Carrera Aldás, Silvia Leonor (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.utpl.edu.ec/handle/123456789/11237
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