Medición y evaluación en comunicación estratégica en CELEC-EP ENERNORTE

The purpose of this project is to determine whether to the communication plans are elaborated in direct relationship with the strategic objectives of the company and the methods used for evaluation. To demonstrate the application of this project we have used the public company ENERNORTE as case of s...

• Yazar: Carrera Aldás, Silvia Leonor (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2014
• Konular: Administración pública; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Online Erişim: http://dspace.utpl.edu.ec/handle/123456789/11237