Quality of Service and Segmentation in the MICE Industry: An Approximation based on Fuzzy Logic.

This article aims to address a multi-dimensional problem in the service industry: the quality assessment experienced at academic conferences held at the Universidad Técnica Particular de Loja (UTPL) Ecuador, in the year 2013. Our approach is based on fuzzy logic and calculates a global customer sati...

• Autor Principal: Gonzaga Vallejo, L. (author)
• Formato: article
• Publicado: 2016
• Subjects: Fuzzy logic; Fuzzy Triangular Numbers; TOPSIS; segmentation in conferences; quality of service.
• Acceso en liña: http://dspace.utpl.edu.ec/handle/123456789/18888