Quality of Service and Segmentation in the MICE Industry: An Approximation based on Fuzzy Logic.
This article aims to address a multi-dimensional problem in the service industry: the quality assessment experienced at academic conferences held at the Universidad Técnica Particular de Loja (UTPL) Ecuador, in the year 2013. Our approach is based on fuzzy logic and calculates a global customer sati...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/18888 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
