Quality of Service and Segmentation in the MICE Industry: An Approximation based on Fuzzy Logic.
This article aims to address a multi-dimensional problem in the service industry: the quality assessment experienced at academic conferences held at the Universidad Técnica Particular de Loja (UTPL) Ecuador, in the year 2013. Our approach is based on fuzzy logic and calculates a global customer sati...
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| Format: | article |
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2016
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| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/18888 |
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