Identification of Semantic Focal Groups for Tourist Packages Based on The Semantic Orientation of Opinions

In tourism, marketing it is very important to take into consideration client opinions. The majority of this type of work focuses on textual classification. We have proposed a methodology that uses a semantic orientation of texts in order to identify: (a) the classification of text-based opinions and...

• Autor principal: Sanchez, j. (author)
• Otros Autores: Buenaño, H. (author), Arias Tapia, S. (author), Bustamante Sanchez, N. (author), Malo Martinez, S. (author)
• Formato: article
• Publicado: 2016
• Materias: Tourism; Opinion; Tourism package; Ontologies; Sentiments; Emotions; Polarity
• Acceso en línea: http://dspace.utpl.edu.ec/handle/123456789/18860