The use of new communication systems: UTPL brand and digital campaignes [Uso de noevas formas de comunicación: La marca universitaria UTPL y campañas digitales]

Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the...

• Հիմնական հեղինակ: Paladines Galarza, F. (author)
• Այլ հեղինակներ: Velasquez Benavides, A. (author)
• Ձևաչափ: article
• Հրապարակվել է: 2010
• Խորագրեր: Communicate; Digital campaignes; University brand; Web 2.0
• Առցանց հասանելիություն: http://dspace.utpl.edu.ec/handle/123456789/19322