Impact of religious tourism in social media in the Andean region of Ecuador: The case of the pilgrimage of the virgin of El Cisne and the trade fair of Loja

Abstract: The pilgrimage of the Virgin of El Cisne and the Trade Fair of Loja are the two most significant events in Southern Ecuador. This study makes a documentary analysis on the online activity and reputation of Facebook pages from the bodies responsible for the pilgrimage of the Virgin of El Ci...

• Autor Principal: Viñan Mereci, C. (author)
• Outros autores: Ludeña Reyes, A. (author), Sanchez Amboage, E. (author)
• Formato: article
• Publicado: 2016
• Subjects: Ecuador; Loja trade fair; Pilgrimage of the Virgin of Cisne; Religious tourism; Social media
• Acceso en liña: http://dspace.utpl.edu.ec/handle/123456789/18814