Medición y evaluación en comunicación estratégica. Caso de estudio: Gobernación de Esmeraldas

The research takes a strategic approach to communication planning, specifically the functions of measurement and evaluation, through an exploratory descriptive study to determine the impact of communicative actions on organizational objectives. It is analyzed by applying the model Communication Mana...

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Bibliographic Details
Main Author: Méndez Newball, María José (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.utpl.edu.ec/handle/123456789/11240
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