Medición y evaluación en comunicación estratégica. Caso de estudio: Gobernación de Esmeraldas

The research takes a strategic approach to communication planning, specifically the functions of measurement and evaluation, through an exploratory descriptive study to determine the impact of communicative actions on organizational objectives. It is analyzed by applying the model Communication Mana...

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書目詳細資料
主要作者: Méndez Newball, María José (author)
格式: bachelorThesis
語言:spa
出版: 2014
主題:
在線閱讀:http://dspace.utpl.edu.ec/handle/123456789/11240
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