Medición y evaluación en comunicación estratégica. Caso de estudio: Gobernación de Esmeraldas

The research takes a strategic approach to communication planning, specifically the functions of measurement and evaluation, through an exploratory descriptive study to determine the impact of communicative actions on organizational objectives. It is analyzed by applying the model Communication Mana...

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Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Méndez Newball, María José (author)
Materiálatiipa: bachelorThesis
Giella:spa
Almmustuhtton: 2014
Fáttát:
Liŋkkat:http://dspace.utpl.edu.ec/handle/123456789/11240
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Čoahkkáigeassu:The research takes a strategic approach to communication planning, specifically the functions of measurement and evaluation, through an exploratory descriptive study to determine the impact of communicative actions on organizational objectives. It is analyzed by applying the model Communication Management Bridge the communication program "The Governor Reports" that institution launched in 2013, finding that management communication occupies an important place in the institution, but yet not have with the necessary financial resources to efficiently achieve their objectives.