Medición y evaluación en comunicación estratégica. Caso de estudio: Gobernación de Esmeraldas
The research takes a strategic approach to communication planning, specifically the functions of measurement and evaluation, through an exploratory descriptive study to determine the impact of communicative actions on organizational objectives. It is analyzed by applying the model Communication Mana...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Subjects: | |
| Acceso en liña: | http://dspace.utpl.edu.ec/handle/123456789/11240 |
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