Strategic management of digital communication in the Ecuadorian company. Comparative perspective with the European reality
In the era of digital convergence, organizations achieving a model that relates management interests and public symmetries require the construction of an image and reputation through strategic communication planning. However, this systemic approach-in which communication traverses all processes in t...
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| Formato: | article |
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2017
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| Acceso en línea: | http://dspace.utpl.edu.ec/handle/123456789/18926 |
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