Strategic management of digital communication in the Ecuadorian company. Comparative perspective with the European reality
In the era of digital convergence, organizations achieving a model that relates management interests and public symmetries require the construction of an image and reputation through strategic communication planning. However, this systemic approach-in which communication traverses all processes in t...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | |
| Формат: | article |
| Хэвлэсэн: |
2017
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| Онлайн хандалт: | http://dspace.utpl.edu.ec/handle/123456789/18926 |
| Шошгууд: |
Шошго нэмэх
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